Betsy Elliott, Chapter 5, Question #6

Something that struck me as interesting was branding. I never realized that when we see a McDonald we know what their food taste like and that it is reliable. What is keeping us from going to the diner that is right across the street... Branding. As human we are comfortable with what we know. My father often questioned us in class "why we sat down in our chairs?". How did we know that they weren't going to break? Why didn't we test them and see if they were okay to sit in? Because we have sat in a chair like it or maybe even the same chair. The same thing with branding. The same thing came to mind when he referenced the Michelin Tires. "Because so much is riding on your tire" it says with babies inside the tire rims. What a great advertising! Moms with mini vans with babies in the back seat could see a billboard with that and realize they need new tires! It's all branding.