As everyone on this blog has written about how this chapter is about incentives. It even says it in the title. I'll just talk about a section that stuck out to me:
Wheelan spoke about Mexico city. They have "grayish- yellow pudding of pollutants". They tried to cut back on air pollution by cutting down the number of cars that are on the road on a certain day by only allowing car with certain license plate to drive that day. But people ended up buying two car if they could afford. The people thought this would make fewer cars being driven but it made more cars but also older cars with worse air pollution than regular. They get props for trying to help the earth but also for making it worse.
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