Andrew Johnson, Chapter 5, Question #4

Wheelan tries to offer a solution to the problems within the economics of information by justifying that profiling is a informational mechanism which may be used to appropriately make economical decisions when used correctly according to a cost-benefit logic or may become a destructive and hindering tool when used in a less cost-benefit logical way. Such solution would need to be implemented/corrected by as many people as possible in order to become effect, the first step being already true due to the fact that everyone has his/her own profiling system in his/her mind toward others and decision making. I believe, due to the vast amount of information available and easily accessibility to individuals in society, information will (hopefully) be implemented into each individual's profile thinking to help him/her in his/her decision making.